Katerina Cochran

Communications experience working with national associations, universities, nonprofit organizations and government agencies. Experience includes: project management; print production; graphic design; writing and editing; and community outreach.

Experience

Product Communications Specialist
Inovalon
Bowie, MD
March 2021– present

Develop copy and manage graphic design production of direct mail product communications, capturing the technical aspects of products and stakeholder needs for segmented target audiences.

  •   Partner with stakeholders to understand client communication objectives

  •   Draft and edit marketing and communications materials

  •   Manage graphic design production of targeted direct mail communication

  •   Manage communication approvals and language translations

Design Specialist
Society for Human Resource Management (SHRM)
Alexandria, VA
May 2013– March 2021

Promoted from production designer in 2015. Creative concept and design execution of print materials and digital communication/assets; manage print production of marketing materials; and manage relationships with creative teams, internal stakeholders and vendors.

  •   Created design concepts for special events, branding and editorial initiatives

  •   Designed print materials: books, brochures, invitations, postcards, ads and reports

  •   Designed editorial publications: HR Magazine features and HRPS People & Strategy Journal features and publication covers.

  •   Designed digital graphics for award-winning All Things Work online newsletter

  •   Designed digital ads and assets for social media and online publication

  •   Worked with freelance illustrators and photographers on editorial projects

  •   Managed print production and vendor relationships for marketing materials

Print Production Manager
University of Maryland
College Park, MD
University Relations, Publications
Nov 2007– May 2013

Managed print production of materials for the Office of University Relations, Office of the President and various departments and schools on campus; built and managed relationships with production vendors, creative teams and stakeholders; and managed budgets and accounting for print jobs.

  •   Worked with procurement office to solicit, award and manage large print projects

  •   Prioritized, assigned, scheduled and managed production of creative print jobs

  •   Managed relationships with creative staff, vendors and stakeholders

  •   Researched and implemented creative printing and mailing solutions

  •   Reviewed vendor proofs and conducted press inspections

Assistant Print Production Manager
University of Maryland University College (UMUC)
Adelphi, MD
Creative Services
May 2004– Oct 2007

Promoted from print production coordinator in 2005. Managed print production of materials for UMUC departments and special events/initiatives, working closely with designers, editors and art director.

  •   Assisted with design and layout changes, as needed

  •   Reviewed and prepared files and print compositions for vendors

  •   Prepared printing and mailing instructions for vendors

  •   Identified and implemented production efficiencies

  •   Reviewed proofs and conducted press inspections

Senior Account Executive
Sukol Communications
Bethesda, MD
Nov 2002– March 2004

Planned communication strategies for clients targeting the senior market. Clients included city government, home care organizations, elder-law professionals, retirement facilities and other senior-related companies.

  •   Developed project proposals and strategic communications plans

  •   Managed client relationships

  •   Conducted market research

  •   Wrote, edited and coordinated design of marketing materials

  •   Worked with vendors to project costs and produce print material

Communications Associate
ICF Consulting, Inc.
Washington, DC
Jan 1998– March 2001

Planned and implemented communications strategies for the U.S. EPA’s and DOE’s Energy Star energy efficiency programs; the U.S. EPA’s lead poisoning prevention program and transportation efficiency program; and the Pennsylvania Department of Environmental Protection’s land recycling program.

  •   Managed junior staff and subcontractor creative work

  •   Coordinated components of national brand campaigns

  •   Wrote, edited and coordinated design of marketing materials

Communications Manager
Hospice of Northern Virginia
Falls Church, VA
Aug 1996– June 1997

Wrote and edited communications materials, conducted media and community relations, assisted in drafting annual communications plan and supervised volunteers.

  •   Wrote and edited two monthly newsletters and other marketing materials

  •   Prepared press releases, radio PSAs and media kits

  •   Pitched local media, and conducted and coordinated media interviews

  •   Conducted community outreach events and coordinated speakers’ bureau

Communications Project Coordinator
Association of Teachers of Preventive Medicine (ATPM)
Washington, DC
April 1995– July 1996

Prepared communications materials for the ATPM/Centers for Disease Control and Prevention cooperative agreement, and coordinated national conferences.

  •   Wrote, edited and designed quarterly newsletter and other materials

  •   Coordinated programs and logistics for public health conferences

Education

MA, Publications Design, 2011
University of Baltimore; Baltimore, MD

BA, Journalism, 1994
Concentration in Public Relations and minor in Spanish
University of Maryland, Philip Merrill College of Journalism, College Park, MD

Skills

Design
Adobe Creative Suite: InDesign, Illustrator, Photoshop, Acrobat; digital photography

Project Management
Jira, RoboHead, Microsoft Office: Word, PowerPoint, Excel

Languages
English (native); Fluent in Greek; Proficient in Spanish

Attributes
Motivated, pro-active, team player, collaborator, facilitator, effective communicator and presenter, listener